That is why we alert you to this very common mistake that is not taking the power of marketing seriously. Work with professionals to Business Email List make branding an investment instead of an expense. Mistake #3: Not having a healthy relationship with money Continuing with the line of thought of the previous point, another big mistake is to Business Email List think that marketing has no costs or to have that mentality that confuses expenses with investment. Marketing well done can mean investing 5 to earn 500 , if we do branding it is Business Email List because it works and gives us a very high profit margin on the investment.
Marketing is a fundamental asset of the company and branding works with perceptions, subjectivities, images, colors, texts, that is: we Business Email List will need a high-quality team. Quality, in turn, has two aspects that, although they Business Email List seem opposite, are actually complementary: it demands-resources, because it is expensive; it gives us resources, because it Business Email List is what our clients pay for. Therefore it is not an issue for discussion, always Business Email List work with a clear, fair and reasonable budget to finance the quality of your brand positioning.
Mistake Not trusting serotonin Serotonin is the hormone of happiness and, as much as we turn the matter around, that state is the most Business Email List relevant and significant for a person. Have you ever imagined that your brand produces that effect? But to have that power you need: a strong identity; a simple name to remember; a defined logo; a high-level Business Email List marketing team. Think of it this way, if the basis of a strategy is to recognize the pain points of our person, the simple evocation of your brand will give them pleasure, because they will know how to solve their problem. Coca Cola understood this better than anyone in its Business Email List iconic 2009 branding campaign - Uncover Happiness.