Because planning is fun, but now you have to get your colleagues to act. Sit together with people who are eyes and ears out. Make an inventory together which topics are of interest to your target group. What is going on with customers or suppliers? What are frequently asked questions? (This way you immediately discover how well your organization is aware of the perception of your customers.) With good questions you can ensure the right direction and speed up the conversation. With the output of this meeting, the first colleagues will start writing a blog, for example.
Step 3: Keep the flow in it Then schedule regular short meetings. Preferably at fixed times, for example at the beginning of the day or of the week. That provides structure, especially if you use three fixed agenda items. First of all, during these job function email list meetings you show what the results are. It is not so much a question of quantity, but of quality. Which posts did well and why, what interaction did they evoke? Show your colleagues that what they do pays off! Also look at what could be done better. For example, test with different images. Also read: How do I involve my colleagues in the content strategy? [Q&A] The second point is looking ahead.
What is going on, what is current, what can we tap into? (Tip for your colleagues: after a (telephone) conversation with your customer, ask: 'Have you been helped enough?' This often yields very valuable input.) Finally, you agree on who will do what. It's all new and takes some getting used to, so make good agreements about deadlines. You then evaluate the activities and results the next time. This way you keep people involved and you keep the flow. Step 4: Make it a challenge Using a dashboard, you can easily make the results accessible to everyone. Do that too, because good results make people happy. Success invites you to continue!